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by Giles D. Moss : Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy

ISBN : #0789032589 | Date : 2007-06-13

Description :

PDF-646fa | Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer … Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy


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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Businessnews Publishing : Summary: To Sell Is Human: Review and Analysis of Pink’s Book

ISBN : #2511049058 | Date : 2016-09-16

Description :

PDF-06eaa | The must-read summary of Daniel Pink’s book: “To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others”.This complete summary of the ideas from Daniel Pink’s book “To Sell is Human” explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets ot… Summary: To Sell Is Human: Review and Analysis of Pink’s Book


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Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books) PDF




by Tom Reilly : Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books)

ISBN : #0071664661 | Date : 2010-02-15

Description :

PDF-bc920 | Hold the line on price in every transaction― from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections, Tom Reilly, bestselling … Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books)


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by Brian Mahoney : Catering Business Free Online Advertising Video Marketing Strategy Book: Catering ServiceWebsite Traffic Secrets to Making Massive Money Now!

ISBN : #1542404215 | Date : 2017-01-06

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PDF-bb30f | With this Catering Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Catering Service business Videos! How t… Catering Business Free Online Advertising Video Marketing Strategy Book: Catering ServiceWebsite Traffic Secrets to Making Massive Money Now!


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BankBosun: Top Ten Revenue Creation Podcasts for Banks: Revenue Creation Tips, Tactics and Techniques to Help Community and Regional Banks Get New Customers and Revenues (BankBosun Podcasts) PDF




by Kelly Thomas Coughlin : BankBosun: Top Ten Revenue Creation Podcasts for Banks: Revenue Creation Tips, Tactics and Techniques to Help Community and Regional Banks Get New Customers and Revenues (BankBosun Podcasts)

ISBN : #1521472920 | Date : 2017-06-09

Description :

PDF-3b745 | Generating revenues in the competitive world of financial services is the single greatest challenge community and regional banks face. A bosun (boatswain) helps ship sea captains navigate and operate the ship. BankBosun is a management consulting firm helps bank C-Suite executives navigate risk and discover reward in a sea of threats and opportunities. This book is a full transcription of the podc… BankBosun: Top Ten Revenue Creation Podcasts for Banks: Revenue Creation Tips, Tactics and Techniques to Help Community and Regional Banks Get New Customers and Revenues (BankBosun Podcasts)


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by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) PDF




by Mike Smith : The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)

ISBN : #1259835685 | Date : 2017-05-23

Description :

PDF-e2154 | An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Indust… The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)


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by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

ISBN : #0471846155 | Date : 2001-05-22

Description :

PDF-8ad0d | Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethn… Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management


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Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture PDF




by Jim Kasper : Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture

ISBN : #1419502743 | Date : 2005-05-01

Description :

PDF-8fadc | The results are impressive: most companies using the author’s sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cle… Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture


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